The rollout of holiday viral campaigns has begun. Gap is out as an early contender with Cheer Factory. Regrettably bothersome.

It features Gap-clad cheerleaders doing chants like "Good luck with that bird" and "You office party hardied." You can, however, personalize the cheer for a friend which is a cool feature.

Quick Camouflage

The handlebar mustache tee. German clothing company, Amon, creatively places this envied facial feature underneath the bottom of the shirt to pull over the face for a quick disguise.

Octopus Pool

A great example of how art can enhance experiences. The Lugano, Switzerland installation was painted by a group of artists, Nevercrew, who specialize in murals, graphics, video, comics and sculpture.

Daily Drop Cap is an ongoing project by illustrator Jessica Hische. Each day a new hand-crafted initial cap will be posted.

To use a Daily Drop Cap on your website or blog, follow the instructions in each post and read the usage limitations. Enjoy.

Deck the Halls

Hip your holidays with these ornaments. For all of your Christmas tree-hugging trimmings, UO has your wish list covered.

Crash the Super Bowl

Doritos presents Crash the Super Bowl; a chance for consumers to make their own commercials and have them judged by an ad meter, the winner being aired during the Super Bowl.

My friend Tom put together a great submission and used my house as the backdrop. I'm also in it. A big thanks to all those who helped out! Go here to view it or watch below.

Billy uses a bag of Doritos to gain entrance to a Super Bowl Party.

Preserving Patagonia

In 1968, Yvon Chouinard and Doug Tompkins went on a 10,000 mile adventure in hopes of finding the last wild place on earth. Today, 2 million acres in Patagonia are under permanent protection because of that 1 experience.

Introducing a new film inspired by the 1968 trip--an adventure beginning in California and ending in southern Chile.

180° South is a movement carried out by surfer Chris Malloy, who directed the film; and Jeff Johnson who guided the journey.

Singer/songwriter Mason Jennings, who joined the 180° South crew, is offering a free download of his song "Black" here.

Bagvertising II

Challenge: draw traffic to Volkswagen during the Paris Motor Show.

Strategy: at the show's entrance, spectators were each given a bag.

Results: many visitors used the bag throughout their entire visit and after. The Volkswagen corner was overcrowded in comparison with previous years. Well done.

Levi's x Shepard Fairey

Nylon TV caught up with renowned street artist Shepard Fairey for an outdoor installation in Times Square for Levi's.

Letters Package

To celebrate a new line of Photo-Lettering products, Grain Edit has teamed up with House Industries for a giveaway.

The prizes include a set of killer alphabet blocks, two screened prints from the serigraphs series, and a Photo-Lettering t-shirt.

Los Angeles Unoccupied

LA without traffic--a project by photographer Tom Baker. Quite a miracle if you ask me. I'm from Southern California and you NEVER see empty roads during broad daylight.

Woody

Clean ride by Bertelli, an Italian bike maker. What's especially neat about this one is the wooden handle bar. So different. Can't imagine it being much different to grip either.

Pen & Ink

We all know the Bic pen--it's what got us through school.

Ad agency Cámara/TBWA Uruguay undertook an amazing project by working with Freeway (a popular magazine among young people in Latin America), to publish an issue completely written with Bic ballpoints. See video below.

Radioactive Material

Not only are these ties dapper, but they actually emit sound when held under a cassette tape head. No joke.

The Sonic Fabric Cassette Tape Neckties are made from 50% recycled cassette tape and 50% polyester fiber. Old classic cassettes are reborn in these threads, while their original recordings still remain.

Nu Pop

Jewelry designer Pascal Mouawad presents a new watch line created in collaboration with hip-hop musician Jermaine Dupri.

Mouawad and Dupri have fused their creative minds to craft a unique collection of watches called Nu Pop Movement. The line, characterized by its eye-catching, oversized face, incorporates vivid colors and analog and digital movement, with a funky twist.

Dairy Fixture

Behold, the milk crate chandelier; made by Shaun Moore and Julie Nicholson for Gladstone Hotel in Toronto, Canada.

Library Lounge

Sakura Adachi creates seating within a bookcase. The designer explains the meaning behind the idea, "In urban life, there seems to be a common understanding that people tend to consciously or subconsciously become wary of strangers surrounding them."

Thus, Cave provides a private reading space to escape to. Books can be stored on both sides, having it function also as a room partition.

Subaru Snow

DC Co-Founder and Rally Team Driver, Ken Block, has joined with Subaru to build the world’s fastest cat track operation automobile for backcountry access to snowboarding.

The TRAX STI is an experimental automobile that starts with Block’s competition-ready Subaru WRX STI before ditching the tires, adding snow cat tracks, and upgrading to some next-level suspension to create the ultimate backcountry shred car.



[Via Hypebeast]

Not Just for Sleeping--Bag

Most of the time spent camping, at a cabin or beach, in the woods or mountains, the desert or lake is through movement.

Selk’Bag allows you to dress in your sleeping bag, giving maximum mobility and comfort in a tent or outside it. Roll with your bag, not in it. Stand without any trouble, walk, cross your legs and even grab stuff with your hands thanks to its reversible zippers.

[Via TCH]

DJ Hero

The awaited twentysomething's holiday gift is here. The makers of Guitar Hero introduce an innovative way to experience music.

With a variety of music across genres and using an authentic turntable controller, you can spin and scratch more than 102 songs into unique mixes to become the next Lane Nash.